New Business Rollout
Branding • Website • Logos • Printed Materials
Project Brief
Boulder Mind Care, a brand new clinic in Boulder, Colorado, needed a full branding package to kick off the business.
We needed to convey a local, rural flavor with an emphasis on comfort and safety.
They wanted to use a dragonfly as a symbol of the area and of freedom.
All elements had to be created from scratch: logo, branding, website, print materials, signage.
Strategy
Initial Concept Planning
This clinic, dedicated to severe depression and related conditions, needed a full package to kick off the new business. It was important to reinforce its place in the community, its authority, and its relatability while still providing up-to-date, concrete information.
Drafts & Revisions
The logo itself went through five different versions before settling on the simple dragonfly outline. The website also had several different versions, each with a different focus. Medical, comfortable, authoritative, locally-based, etc. After finalizing the direction with the client. All the other materials were made to integrate with the same theme.
Final Delivery
We set up all hosting and technical details for the website including online form delivery, emails, etc. We also took care of all physical materials such as business cards, stationery, signs and so on. They are now up and running.
Outcome
Strong Brands
Integrated everything. A strong online and offline presence right out of the gate.
Excellent Results
A soup to nuts solution for a new business at a reasonable rate.