Easter In The Park
Project Brief
With over 300 attendees, the Red Rock Fertility Annual Baby Reunion is the largest event of its kind. Every family helped by Red Rock Fertility was invited to join the massive event.
This type of event planning and community outreach creates enormous good-will and publicity. The word-of-mouth alone ensures a steady customer base for potentially years to come.
Strategy
Initial Concept Planning
Design an event to generate goodwill and publicity.
Make it focus on the family.
Ensure opportunities for social media buzz and customer referrals.
Execution
Organize, organize, organize.
Food, games, activites, live music.
Get media coverage.
Invitations with persistent, gentle follow-up.
Final Delivery
Have entire staff participate and feel good about participation in the event. Get photo releases for all attendees. Document everything. Follow-up with thanks and appreciation.
Outcome
Strong Brands
The personal connection is everything. This business has become the de facto standard for fertility clinics.
Excellent Results
Ultimately, it’s all about the referrals. This type of outreach pays for itself over and over again.