Billboard Music Awards
National Print Ad
Full-Page Ad
Red Rock Fertility is an upscale fertility clinic in Las Vegas. The attendees of the Billboard Music Awards, held in Las Vegas, are a perfect demographic, high income and typically the right age to start or extend their families. By placing a full page on the back of the event program, we reached 20,000 people with an advertisement that is likely to be saved for years to come.
Design
It should catch your eye.
And it should be...
simply beautiful.
Outcome
Simple Concept
Actual patient babies as famous musicians. That’s really all there is to it.
Effective Execution
Selecting the right musicians, matching them up with the babies. Lots and lots of Photoshop. Designing the ad itself. Though fun, it was a lot of work. But the results are worth it.