Web
We build lead-generating websites.
A beautiful website is nice to have, but a website that brings in leads is essential. Every business must have a site. You know that. The question is: What will your site accomplish for your business?
For many, if not most, a company’s website is the first stop for potential customers.
Your site might be primarily a portfolio, showing your organization’s best assets. It might be a direct sales tool, allowing customers to buy online or pick up the phone.
You need to know what your site is for, why you have it, and how to achieve your business goals.
Your site needs to be an investment, a profit-maker, not a sunk-cost.
Branding
Your brand is your promise to your customer.
Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.
Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.
Integrate your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand.
Print advertising demonstrates stability & competence.
In the era of digital, it’s easy to overlook traditional, physical advertising. This can be a big mistake, particularly in a saturated market. Every time a potential customer sees your brand in a magazine, white paper, brochure or mailer, you are brought first-to-mind. Unlike digital, where prospects can easily click away, print ads can be a more permanent and easily accessed reminder.
Broadcast
Powerful impact with long-lasting impression.
Production costs have plummeted, and with them, so has advertising space. TV and radio stations are hungry for content and advertisers.
Radio has massive outreach in local markets, and paid spots are surprisingly inexpensive.
Television spots can be purchased in interview or traditional, commercial formats. There is no question that TV still has massive influence, particularly in certain, target demographics.
Small and medium businesses often reject broadcast out-of-hand, not realizing how affordable it can be and potentially miss a large group of target prospects.
Signage
The cheapest way to reach a massive audience.
Traditional billboards are an ideal way to reach a broad spectrum of consumers. With digital billboards, there is little-to-no upfront cost, and ads can be swapped out rapidly. You can also find a package for virtually any budget.
Interior signage can be place in highly targeted spaces such as health clubs and spas, sports fields, schools, hotels and much, much more. Most target demographics have excellent sign locations available for lease.
Freeway signs can be placed individually, in clusters, or over a large, spread out area for maximum exposure.
No matter what your business is, there is a good chance that we can find an ideal spot for you.
Events
No substitute for face-to-face client contact.
Local businesses or companies with a local presence often miss opportunities to directly interact with potential customers. Yes, there are trade shows, but there are also community events, charity auctions, sponsorship opportunities for openings, festivals, and more.
By isolating those events that can help your business, you can leverage your brand into a powerful presence.
Hosting events can also be a powerful tool. Anniversary parties and customer appreciation galas can be just a couple of options.
You can also tie together events with press coverage, press releases, product unveilings and more for maximum impact.