Initial Concept Planning
Design an event to generate goodwill and publicity.
Make it focus on the family.
Ensure opportunities for social media buzz and customer referrals
Organize, organize, organize.
Food, games, activites, live music.
Get media coverage.
Invitations with persistent, gentle follow-up.
Have entire staff participate and feel good about participation in the event. Get photo releases for all attendees. Document everything. Follow-up with thanks and appreciation.