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Easter In The Park

/Easter In The Park
Easter In The Park 2017-08-30T21:43:03+00:00

Project Description

Project Brief

With over 300 attendees, the Red Rock Fertility Annual Baby Reunion is the largest event of its kind. Every family helped by Red Rock Fertility was invited to join the massive event.

This type of event planning and community outreach creates enormous good-will and publicity. The word-of-mouth alone ensures a steady customer base for potentially years to come.

Strategy

Project Planning

  • Music
  • Food
  • Games
  • Local Publicity
  • Fantastic Photo-ops

Client Outreach

The Personal Touch

  • 1 on 1 Contact
  • Goodwill
  • Organic Social Media Exposure
  • Direct Referrals

Branding

Repeated Exposure

  • Underlines “Family”
  • Establishes Empathy
  • Business Name Reinforced

Initial Concept Planning

Design an event to generate goodwill and publicity.
Make it focus on the family.
Ensure opportunities for social media buzz and customer referrals

Execution

Organize, organize, organize.
Food, games, activites, live music.
Get media coverage.
Invitations with persistent, gentle follow-up.

Final Delivery

Have entire staff participate and feel good about participation in the event. Get photo releases for all attendees. Document everything. Follow-up with thanks and appreciation.

Strong Brands

The personal connection is everything. This business has become the de facto standard for fertility clinics.

Excellent Results

Ultimately, it’s all about the referrals. This type of outreach pays for itself over and over again.