Billboard Music Awards

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Billboard Music Awards 2017-09-29T15:39:30+00:00

Project Description

Anatomy Of
A Full-Page Ad

Red Rock Fertility is an upscale fertility clinic in Las Vegas. The attendees of the Billboard Music Awards, held in Las Vegas, are a perfect demographic, high income and typically the right age to start or extend their families. By placing a full page on the back of the event program, we reached 20,000 people with an advertisement that is likely to be saved for years to come.

Twenty One Pilots

Ariana Grande


Chance The Rapper

Design Should Catch Your Eye

And It Should Be …

Simply Beautiful

Album Covers
Days of Production
Cups of Coffee

Simple Concept

Actual patient babies as famous musicians. That’s really all there is to it.

Complex Execution

Selecting the right musicians, matching them up with the babies. Lots and lots of Photoshop. Designing the ad itself. Though fun, it was a lot of work. But the results are worth it.